If you just found this post by chance, then lucky you. If you look around the site, you’ll notice this is a platform for hosting my freelancing services. However, to stay a little relevant, I’m trying to post a little something now and then. About a week or so ago, I ended a social media challenge, where I kept active on several of my accounts for 30 days. The results were very interesting, and because I had some success, I thought my first actual post would be about sharing that success. So here you have it – my own personal social media strategy. Great social media doesn’t happen in a day. It takes about a month or so to really make some noise.
So read my strategy, apply it as you will, and make your own 30 day challenge.
Social Media Platforms
- Google +
The first step when building a social media plan is to figure out which social media platforms to use. The above list contains the most popular and well-known social media platforms to date. It is important to note which ones will benefit you and your purpose for utilizing social media. It is also important to know that although Google + feels like any other soap box, you need to have a G+ page if you want to stay on Google’s radar.
Each platform has its own use and purpose. All of them are used for networking, but it depends on what kind of networking you’re going to do.
- Twitter – Bite-sized status updates and sharing of links, minimal discussion
- Facebook – Sharing links, posting news, and engaging in discussion
- Google + – Sharing links, posting news, and engaging in discussion
- Pinterest – Sharing pictures, and using them as a means to link back to a source
- Tumblr – Online journal for art and sometimes writing
- Instagram – Sharing pictures and advertising a company
- YouTube – Advertising a company in a multimedia fashion
- LinkedIn – Informative and strictly professional for company profiles
Those are just short blurbs about each platform. They all do much more than that, but those blurbs adequately sum up each one. The first three are the main ones to worry about. LinkedIn pages are great for business, but aren’t necessary. Pinterest and Instagram are great if you have a lot of graphics and images to share. YouTube is helpful for viral videos, and Tumblr is a great way to quickly build a following through the sharing of media.
Interaction and Networking
For now, focus on Twitter, Facebook, and Google+. Follow people in the same industry or niche of what you’re doing. Interact with them throughout the week. Don’t focus too much on one person or group unless you can invest in what they’re doing. Sprinkle a little attention everywhere.
You will also be using these platforms to share and/or comment on relevant posts by your followers and the people in your network. For instance, if someone in your network shares a news article about fitness, comment on it and then share it on your profile. This way, if you don’t have anything to talk about, you can find information to share that is relevant to your company. Be careful about sharing too many blog posts by a competitor; feel free to comment on it, but don’t over share a competitors’ content. Remember, you don’t want to help the competition, but you also want to give them a light pat on the back.
So for each social account you make, you should follow, add, etc. people and accounts in the same industry—but be selective. If you follow or add competitors, try to build a good reputation, or even connect with them, as this can benefit you in the long run. Not everyone you follow or add will return the favor, but the numbers will add up in time.
Sign up for FollowerWonk. This is a web app that gives you the statistics on your Twitter profile and your followers. Once a month, you will need to prune your followers list. You may get fake followers, followers advertising porn, and other followers that can cause harm if affiliated with you. FollowerWonk can also show you when your followers are online the most. This will give you a chance to make posts when the majority of your audience is online/active.
Sign up for Buffer. Pick the Individual plan. With Buffer, you can connect to the main three social media platforms discussed, and you can schedule your tweets and posts. This is where FollowerWonk will come in handy. Once you’ve built a steady following (give it a month or two, and be sure to prune), you can use Buffer to schedule your tweets when the majority of your audience is online. You can also use it to schedule tweets about upcoming products, services, news, updates, blog posts, etc.
You will be using Facebook, Twitter, and Google+ to not only share announcements or updates, but you will also use these platforms as an outlet to talk about yourself (in a professional manner), and the development of the company (all positive). People want to know that a real, live person is behind the username. The more organic you are, the more likeable you will become online.
Media for Social Media
Social platforms like Tumblr and Instagram are mainly media related. Do not worry too much about these platforms in the beginning, but do try to start a following. Posts on Tumblr spread like wild fire. Any new media that the company creates, i.e. videos, images, etc, share them on Tumblr and Instagram with a short summary and a link. Don’t just post random media.
Pinterest is a picture-only platform. The main point of Pinterest is entertainment or information in media form (think infographics). Take some time each week to search Pinterest. Find interesting or humorous pictures to add to your profile. Make comments too; make the company known as an interactive user.
Be active on your social platforms every day, and make at least two posts. Constant activity is crucial.